
Elise van Middelem is the CEO and Founder at SUGi and was a speaker at Terras Tuscany 2024. Elise is a mission-driven entrepreneur recognized for her leadership in driving public engagement and collective action. With 18 years of experience as a creative brand strategist, she has built cross-sector coalitions and delivered large-scale interdisciplinary projects for major corporations including Louis Vuitton, Samsung, and Art Basel. Through SUGi, Elise advances global ecology by combining community action and innovative partnerships to restore urban biodiversity.